While the Agency Scorecard helps your business performance across a variety of commercial criteria, it’s also important to consider how your role as a leader might develop.
Today, we’re going to have a quick look at one of our most popular templates - the Time Management Gap Analysis (note: you’ll need to be registered with AgencyNXD to access this) - and see how it can help you become a better leader.
Completing the analysis is fairly straightforward, and I’ll break it down into 3 steps:
- Current reality - Thinking about a typical month, what percentage of your time is spent on the areas in the first column, making sure the total adds up to 100%. As a guide 10% of your time would be around a half a day a week.
- Desired reality - In the next column, put the percentages you’d like to be spending in these areas. Typically you’d want to dedicate the majority of your time to Sales & Marketing, People Development, and Client Management, but it really depends on your strengths and the type of Leader you’d like to be. I’ve worked with excellent sales-focussed MDs who like to leave people management to somebody else. Equally I’ve seen great operators who prefer to leave Sales to the experts.
- Take Action - The third column shows you the “gap” between your “current” and “desired” reality, with small changes highlighted in amber and big changes highlighted in red - if it’s green that that activity is perfectly matched. Now it’s a case of thinking of the actions you’ll need to take to become that “desired” leader. Obviously, one of our 50+ NXDs can help you with this part, but I’ve also included some examples in the screengrab above.
As with everything, it’s about implementing those decisions over a period of time, and checking on progress every quarter.