Michael Gibson

Hello! I began my agency career at Doremus & Company (part of Omnicom) back in the 1990s working as an Account Manager and later Director, predominantly on large global banks. After that I grew two companies in publishing and events before selling them on. I returned to the agency world in 2008 as Managing Director to help grow a small Lancaster digital agency called Fat Media that grew to £4 million turnover and 68 staff when we exited it in 2015. Since then I've worked as a Management Consultant working in a diverse range of industries and sectors helping companies grow, from doubling the size of an original music composition company working across the world in advertising to driving forward an e-commerce bathrooms retailer. Since the non-compete bits ended, I became a Non-Executive Director at Hotfoot in Lancaster, who've since doubled in size and become one of the strongest and best known agencies in Lancashire. The desire to build something again has lured me back in and I'm now the Managing Director of Miralis Data specialising in logistics and electric vehicle optimisation using artificial intelligence working with companies from Disney to Heineken, solving complex business challenges. Essentially, I've been there, seen it and done it. I've felt the pains and elation of growth, the wins and the losses, the challenges , the legal and financial, the battles and the triumphs. Hopefully, I can help you with yours.