Patrick Herridge

Patrick is a serial entrepreneur, with a 20 year track record in the PR and social media space. He founded Parys Communications in 2004, building it into one of the leading media and technology specialist PR agencies in the UK before selling it to MWW PR, one of the US' largest independent PR agencies, in 2014. He then worked as CEO and subsequently Chairman of MWW UK, overseeing a series of acquistions as the company more than doubled in size over a short period. He is also the co-founder of Social360, the specialist social media monitoring product for corporates, helping to develop a product that is now employed by some of the world's largest enterprises. Patrick has experience of every stage of the business lifecycle, from foundation and fundraising through to growth and successful exit. Now working as an independent consultant, Patrick brings a practical, down to earth approach and real-life experience to help growing agencies address the challenges and opportunities that they face. Patrick works closely with company founders and management teams to provide an external view, helping them to identify the current and future focuses for the business and to help develop effective, achievable solutions to address them. Over the years, Patrick has worked with some of the biggest brands in media and technology, as well as a vast range of startups and scale ups.