Trevor Cairns

Trevor is CEO of leading independent creative agency LOVE, responsible for the strategic and commercial development of the business, which counts global brands such as Brewdog, Haagen-Dazs, LVMH and Guinness as clients. Previously, Trevor held a number of senior Marketing and General Management leadership roles at Nike Inc., spanning a thirteen year period, including Brand Director EMEA Football, GM UK Football and CMO of then Nike Affiliate brand, Umbro. While at Umbro, Trevor began working with LOVE on numerous strategic and creative projects, which culminated in Umbro being named "Sports Brand of the Year" at the prestigious Sports Industry Awards. When Nike sold Umbro in late 2012, he decided to make the leap from client to agency side, applying his experience and learning from working with numerous agencies as a client and setting a growth agenda which has seen LOVE more than double in size and treble in profitability. LOVE has recently been recognised as one of Campaign's "Top 50 Places to Work" and was the highest client rated agency at the 2018 "Drum Recommends" awards, taking home the Grand Prix. Interested in changing the "standard" agency pricing construct, Trevor has recently partnered with Brewdog to create a successful "fee - sales bonus - equity" remuneration model.